Brand Strategy
Building a brand identityCreating an outstanding brand identity is key to making you recognisable and to building customer loyalty and trust. The right brand strategy will help you stand out from your competitors and shape a unique presence on the market. It will showcase your company values and appeal.
Here at Pointless, we believe well-established branding gives you an edge and helps you grow. This is why you can rely on us to tell the story and create the visual identity of your business in a way that resonates with your customers.
Step I
Research & analysis of your brand
It all begins with a thorough examination of your brand’s current state and your niche market. Then follows an in-depth analysis of your business values, goals, target market, ideal customer and your competitors.
This phase is the solid foundation we need to design your unique brand identity and position it on the market.
Step II
Brand strategy
After we have the analysis of your business, we are ready to generate ideas for your brand presence. You will get a comprehensive, tailor-made brand strategy, which provides you with a step-by-step plan for positioning a recognizable and respected brand on the market.
This includes recommendations on the visual identity, marketing strategy and online presence of your business. With the appropriate brand strategy in place, your company is ready to be presented to the right people – your desired customers.
Step III
Brand Realization
Finally, it comes time to implement the vision formed during the brand strategy phase.
Depending on the chosen direction, you will get a kit of your branding visual elements, ready to be applied to the presentation of your corporate identity. We will be now ready to launch your branding campaign both in the online and offline world.
BUILDING A BRAND STRATEGY
If you can get positive answers to these questions, you’ve created a loyal customer.
Every brand needs to define
What is your brand’s objective?
Who are your customers?
How does your brand define long-term success?
What is a brand strategy?
What your brand stands for.
What promises your brand makes to customers.
What personality your brand conveys through its marketing.
What Should a Brand Do?
Clearly deliver a message.
Emotionally connect target prospects with a product or service.
Motivate the buyer to make a purchase.
The Three Key Questions
Did the product or service perform as expected?
Was the quality as good as promised or better?
Was the entire customer experience positive?